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BACK TO TOP CONSUMER As consumers, seniors grow increasingly influential as their portion of the population rises. Mature consumer spending is forecast to grow by 61 percent, which is 29 per cent higher than the national average. (Source: National Strategy for an Ageing Australia Attitude Lifestyle & Community Support Paper, 2000) Seniors seek clarity jobcentre and simplicity when purchasing and using goods and services. Recommendations 10.1 Consider these points in regard to labelling of goods: i) Require equipment controls, jobcentre safety warnings, standard labelling and all reading jobcentre material on household appliances and products to be in a size, style and colour of printing that is clearly legible; ii) Require labelling to last as long as the product; iii) Set uniform labelling standards for printing colours on background colours, taking into account the potential seeing difficulties of consumers.
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