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Many of your customers are over age 50. Hiring seniors also shows that you are interested in serving this market. For the older personals most part, your clients older personals are far more comfortable with people that are their own age. Since many businesses don't put seniors out in front where they are visible, doing so will make your business stand out. Hire senior employees to attract senior customers away from the competition. Seniors are generally more reliable. They've done their job-hopping and they don't have sick kids at home older personals or have to make an emergency rush to the school to pick up Junior who has a fever. Seniors take their jobs more seriously. They understand that jobs for seniors are a bit harder to get, and therefore, their jobs are worth more to them. How much does it cost you to hire and train an employee and how much does it cost you if you have to fire someone?
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