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Our website helps job seekers search for jobs posted by employers who welcome applicants from retired all backgrounds, including people who class themselves as belonging to the older workforce. This service also provides career advice and articles filled with tips and information for job searching for the over 50s. We work with many clients including Halifax, Royal Bank of Scotland, Orange and the Home Office. We develop creative retired advertising campaigns to help them reach their target audience especially older people. Asda realised the potential in the over 50s workforce retired and decided that it needed to increase the number of employees from this age group. We helped Asda to target older candidates. As a result, Asda recruited from UK bingo halls and tea dances to boost its over 50s workforce from 16 to 20%. In 1999 it piloted a store where more than half the workforce was over 50.
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